FIFA President Gianni Infantino announced the organization is abandoning its proposal to establish a separate subsidiary dedicated to commercializing the World Cup. The move comes after significant scrutiny and opposition to the plan, which raised concerns about transparency and potential conflicts of interest. Reports suggested the subsidiary aimed to control a larger share of World Cup revenue, potentially impacting member associations. Infantino’s statement, released amidst global anticipation, did not detail specific reasons for the reversal but confirmed the project would not move forward. This decision alleviates pressure from numerous football federations who voiced their disapproval. FIFA will now continue managing the commercial aspects of its flagship tournament under its existing structure. The reversal signifies a strategic shift for the organization, prioritizing collaboration over independent commercial control.