FE Credit, a Vietnamese financial company, has launched a promotional program designed to encourage on-time loan repayments. The initiative, titled "Pay Now - Fortune in Hand," offers incentives including eight motorbikes and numerous gift cards to customers who consistently meet their payment deadlines. The program aims to foster a stronger culture of responsible financial behavior among borrowers. FE Credit hopes the rewards will motivate customers to prioritize timely payments and avoid late fees. This strategy reflects a broader industry trend of using incentives to improve loan portfolio quality. The company anticipates increased customer engagement and a reduction in non-performing loans as a result of the campaign. The promotion is currently underway and details are available through FE Credit’s channels.