Sweden’s far-right Sweden Democrats (SD) have begun displaying campaign posters in Båstad, an upscale resort town in southern Sweden typically associated with a more moderate political climate. The move has been described as unexpected by local observers, given the town’s traditional political leanings. Båstad is known as a summer destination for Sweden’s elite and is not a typical stronghold for the SD. The party’s presence aims to broaden its appeal beyond its traditional voter base. Local reactions have ranged from surprise to criticism, with some questioning the party’s motives for targeting the area. The campaign launch signals a strategic effort by the SD to gain traction in new demographics ahead of upcoming elections. The posters’ appearance has sparked debate about political messaging and outreach in traditionally non-aligned communities.