As the World Cup unfolds in Mexico, families of the disappeared are utilizing the increased international attention to raise awareness about their plight. Protests have continued alongside the football matches, including demonstrations near stadiums during games featuring Uzbekistan, Colombia, and soon, South Korea. Recent events in Mexico City sparked controversy when supporters damaged portraits of missing persons and clashed with the mothers searching for their loved ones. These families are marching and actively seeking to engage both the public and authorities, hoping to amplify their voices amid the World Cup festivities. The demonstrations highlight the ongoing crisis of disappearances in Mexico and the families’ determination to prevent their cases from being forgotten. They aim to capitalize on the global platform to demand accountability and progress in locating their missing relatives.