Riga’s public transport company, Rīgas Satiksme, is planning an unconventional advertising campaign by driving a former Formula 1 car through the city streets. The stunt aims to generate publicity for the municipal transport provider. For a few days, residents and visitors can expect to see the racing vehicle making appearances around the Latvian capital. Details regarding the exact route and schedule were not immediately available. This promotional effort is an unusual attempt to capture public attention and potentially boost the profile of Rīgas Satiksme. The move has already sparked interest and discussion among local residents.