The largest FIFA World Cup in history begins Thursday with a match between Mexico and South Africa, co-hosted by the US, Mexico, and Canada. The tournament, featuring 48 teams, is expected to generate a record $13 billion in revenue and conclude on July 19th in New Jersey. However, the event’s build-up has been marred by criticism regarding high ticket prices, with some reaching over $30,000, despite FIFA President Gianni Infantino defending them and highlighting the availability of $60 tickets. Visa issues have also created controversy, leading to the denial of entry for a Somali referee and Iranian team officials, with the US citing security concerns in the referee’s case. Infantino acknowledged the situation but asserted FIFA does not have control over all aspects of travel and entry. Despite these challenges, FIFA views Iran’s participation as a positive outcome given ongoing geopolitical tensions.