A New Zealand mountaineering guide suggests a surge in inexperienced climbers attempting Everest, driven by Nepal’s efforts to attract more tourism and lower-cost expeditions, is contributing to the increasing number of deaths on the mountain. Nepal is actively competing for a larger share of the mountaineering market, potentially prioritizing volume over safety. This has led to a rise in less-prepared individuals attempting the climb, increasing risks for both themselves and rescue teams. The guide argues that the pursuit of revenue is exacerbating existing dangers on the already challenging peak. The situation raises concerns about the sustainability of Everest expeditions and the welfare of climbers. This trend is fueled, in part, by social media visibility and the desire for content creation on platforms like TikTok, attracting those seeking online fame.