The Finnish brewing and soft drinks industry association estimates that a new EU packaging regulation could result in costs of up to €675 million for Finnish businesses. The association's CEO, Lasse Pipinen, has strongly criticized the regulation, calling it "fool's work.” The EU packaging and packaging waste regulation poses a significant financial risk to operators in Finland. The association believes the regulation is unreasonable and will create substantial economic burdens. This assessment highlights concerns about the potential negative consequences of the EU directive specifically for Finland. The brewing and soft drinks industry is particularly worried about the financial implications of complying with the new rules in Finland.