The European Union will begin collecting import duties on purchases made through the online marketplace Temu within weeks. Starting in July, consumers will be required to pay a flat fee of three euros for orders below a certain value. This new levy applies not per package, but per product category contained within a single package. The measure aims to address concerns about unfair competition from the Chinese e-commerce giant and ensure a level playing field for European businesses. It is part of a broader effort by the EU to enforce existing customs regulations on online sales from outside the bloc. Temu has rapidly gained popularity in Europe, offering heavily discounted goods, prompting scrutiny over its compliance with EU trade rules. The new tax is expected to impact smaller, lower-value orders most significantly.