Recent Eurostat data reveals a growing trend of social media utilization among European businesses. In 2023, 61.1% of EU enterprises employing ten or more individuals reported using some form of social media. This figure rose to 63.6% in 2025, indicating a steady increase in digital adoption. The data highlights a shift towards greater online presence and engagement for companies across the European Union. This trend suggests businesses are recognizing the value of social media for marketing, communication, and potentially other operational functions. The statistics provide a snapshot of the evolving digital landscape for EU businesses and their adaptation to modern communication tools. Further analysis could explore the specific platforms used and the impact on business performance.