Estonian policy analyst Tarvi Sits argues that regional policy must prioritize creating desirable living environments. He contends the focus should shift towards fostering vibrant urban and village centers within Estonia. Sits emphasizes the importance of providing opportunities for shared cultural experiences to attract and retain residents. He believes a people-centric approach, concentrating on livability, is essential for successful regional development. This strategy, according to Sits, involves building attractive communal spaces and supporting local cultural initiatives. Ultimately, he suggests regional policy should aim to establish places where individuals genuinely *want* to live, beyond purely economic considerations.