Estonia is experiencing daily, and sometimes multiple-times-daily, swings in fuel prices. This volatility isn't linked to global events like the Iran crisis, but rather to a fierce price war amongst fuel retailers. Competition between filling station chains is now the primary driver of price changes across the country. Experts suggest this rapid fluctuation has become the “new norm” for Estonian consumers. The constant adjustments make it difficult for drivers to predict costs and find the best deals. This competitive landscape prioritizes attracting customers through price, leading to the unstable market. Motorists are advised to check prices frequently for potential savings.