Workers at the popular herbal balm company, Ero-Arike, have publicly appealed to Nigerians to continue supporting the brand despite controversy surrounding its owner, Falilat Oyetunji’s, political affiliations. The plea comes as calls for a boycott of Ero-Arike products have grown online, fueled by disapproval of Oyetunji’s political activities. Employees express concern that a sustained boycott could jeopardize their livelihoods and the jobs of many others dependent on the company. They emphasize that the brand’s success is down to the hard work of its staff and the loyalty of its customers, and should not be solely judged on the actions of its owner. The workers are attempting to separate the business from the personal political views of its founder. The situation highlights a growing trend of consumers factoring political stances into purchasing decisions, and the impact this can have on businesses and their workforce.