E Mart 24, a South Korean convenience store chain, has partnered with popular café Ink Coffee to launch two new coffee products under its own brand, Seongsu 310. The collaboration aims to offer customers high-quality coffee at an accessible price point of 1,600 won (approximately $1.20 USD) per cup. These new offerings will be available at all E Mart 24 locations nationwide. The partnership leverages Ink Coffee’s established reputation for quality and E Mart 24’s extensive retail network. This move is part of a broader trend of convenience stores expanding their in-house food and beverage options to attract customers. The new coffee varieties are expected to compete with existing offerings from other convenience stores and coffee chains. E Mart 24 anticipates strong consumer demand for the affordable, premium coffee.