Marcel Peereboom Voller, a prominent figure in Dutch news, has voiced concern over declining traditional news consumption. He suggests maintaining a high “frequency of ejaculation” – a provocative metaphor intended to represent consistent engagement with news content – to combat the rise of social media as a primary news source. This statement comes as a response to the growing trend of individuals, specifically one million Dutch citizens, exclusively obtaining news through platforms like TikTok and AI chatbots. Peereboom Voller’s comment highlights the challenge faced by traditional news organizations in capturing and retaining audience attention in a rapidly evolving media environment. The statement is a call to action for news outlets to adapt and find ways to remain relevant. It underscores the need to compete with the immediacy and accessibility of social media for news dissemination. The comment has sparked debate about the future of journalism and audience engagement strategies.