Despite a growing enthusiasm for domestic tourism within Indonesia, air passenger numbers have not seen a corresponding increase. This suggests a shift in travel preferences among Indonesians. While more people are choosing to travel within the country, they are opting for alternative modes of transportation rather than flying. Potential factors contributing to this trend include rising airfare costs, improved land and sea transportation infrastructure, and a preference for shorter, more accessible destinations. The discrepancy highlights a complex dynamic in Indonesia’s tourism sector, demanding further investigation into evolving consumer choices. This situation presents both challenges and opportunities for airlines and tourism stakeholders. Understanding these changing preferences is vital for future planning and investment.