Disney+ has secured the broadcasting rights for the Spanish football league, La Liga, in Finland, marking another loss for MTV in the competitive sports rights market. This latest deal accelerates the ongoing redistribution of sports broadcasting rights within the country. MTV is losing further ground in its sports coverage portfolio as competitors aggressively pursue exclusive content. The acquisition strengthens Disney+'s position as a sports broadcaster in Finland, adding a major football league to its offerings. This move is part of a broader trend of streaming services challenging traditional television channels for live sports rights. Details regarding the financial terms of the agreement have not been disclosed. Fans can expect La Liga matches to be available on Disney+ starting with the next season.