The article questions whether the environmental cost of data centers in Finland is justified by the increasing, and often trivial, content they support. It highlights a growing trend of excessive digital consumption, exemplified by frivolous entertainment, viral videos, and targeted advertising. The author suggests that society cannot afford to exacerbate biodiversity loss through unnecessary consumption fueled by these data centers. The piece implies a critical examination is needed regarding the trade-offs between online convenience and the preservation of the natural world. It raises concerns that the convenience of online services is coming at a substantial environmental price. The argument suggests that the benefits of certain online activities may not outweigh their impact on the environment, specifically within Finland. The piece prompts reflection on responsible digital habits and the environmental consequences of data-driven technologies.