A cycling event, L’Étape, generated significant public enthusiasm in Trondheim, Norway. The event proved highly popular, attracting nearly 2,000 registrations within a single day. Organizers are now aiming to double participation in future iterations, indicating a strong demand for the race. The success suggests L’Étape has become a festive occasion for the city. This surge in interest highlights the growing appeal of cycling events in the region. Organizers are optimistic about the potential for continued growth and expansion of the event’s reach. The initial response demonstrates a clear appetite for large-scale cycling competitions.