Croatia’s national tourism board is celebrating the initial success of its “Local Host” campaign, aimed at promoting authentic experiences. However, accommodation owners express dissatisfaction, arguing the campaign launched too late in the season to maximize its impact. Kristjan Staničić, director of the Croatian National Tourist Board (HTZ), reported positive results from the first phase of the initiative. While specific figures weren’t detailed in the initial report, 12.4 million visitors were recorded. Owners believe an earlier start would have significantly boosted bookings and revenue. The disagreement highlights a potential disconnect between national tourism strategy and the concerns of those directly impacted by it. Further details regarding the campaign’s full impact remain to be seen.