Inversiones AMPM, the owner of AMPM and Fresh Market convenience stores in Costa Rica, has rebranded as Grupo del Este. The change marks the company’s 40th anniversary and signals a new phase of growth. Grupo del Este aims to exceed 130 stores nationwide by 2026, building on its existing retail presence. The rebranding does not indicate a change in store formats or ownership, but rather a corporate identity update. Company officials state the new name reflects a broader vision for future development and expansion within the Costa Rican market. This expansion is expected to generate further employment opportunities and contribute to the country’s retail sector. The company did not disclose specific financial details regarding the rebranding or expansion plans.