Corporate ownership of general practices in New Zealand is rapidly increasing, now covering a quarter of all practices nationwide. This trend is reportedly improving patient access to doctors, offering quicker appointments. However, experts warn that this comes at the cost of consistent, long-term care from a regular GP. Losing the trusted patient-doctor relationship can negatively impact health outcomes, as GPs build valuable understanding of a patient’s history and individual needs over time. The shift towards corporate models prioritizes speed and volume potentially over comprehensive, personalized healthcare. The article highlights concerns about the long-term effects of prioritizing access over continuity in primary care, raising questions about the future of healthcare in New Zealand. This raises concerns about a potential decline in quality and holistic health management.