A new series by Emer McLysaght aims to guide consumers away from fleeting trends and towards worthwhile purchases. The series begins with a personal account of a woman’s unusual compulsion: repeatedly returning to the middle aisle of a supermarket. The author describes this behavior as a delusion, comparing it to a dog returning to something unpleasant. McLysaght frames the series as a resource for readers seeking to make more considered choices with their time and money. The initial installment highlights the potential for irrational consumer habits and the desire for mindful spending. It suggests a focus on quality and lasting value over impulsive buys. The series promises to offer guidance in navigating consumer culture.