Colombia’s national tourism association, Anato, is calling on the incoming government to prioritize the tourism sector within its state policies and to implement financial incentives. This request follows the announcement that revenue from travel and air transport reached $11.166 billion USD by the end of 2025. Anato believes increased governmental support is crucial for continued growth and recovery of the industry. The association aims to collaborate with the new administration to develop strategies that boost tourism’s contribution to the national economy. Specifically, they seek policies that address industry challenges and foster a more competitive environment. The organization emphasizes tourism’s potential as a significant generator of foreign exchange and employment. Anato hopes to establish a productive dialogue with the new government to ensure the sector’s long-term sustainability and success.