Colombian news magazine *Semana* published 133 campaign videos supporting presidential candidate Rodolfo Hernández (known as “Abelardo” during the campaign) between the first and second rounds of the election. The publication utilized its social media platforms to widely disseminate the campaign material for Hernández, who ultimately lost the election. This action has raised concerns about potential violations of political advertising regulations by Colombia’s National Electoral Council (CNE). Critics suggest the videos functioned as political advertising, potentially requiring formal disclosure and adherence to campaign finance laws. *La Silla Vacía*, another Colombian news outlet, first reported on the matter. The extent to which *Semana*’s promotion influenced the election outcome remains unclear, but the CNE may investigate the situation further. The incident sparks debate about media objectivity during election periods in Colombia.