Colombian political candidates Cepeda and De la Espriella are heavily engaged in a competition for votes on social media platforms. This digital campaigning highlights the growing influence of social media in shaping voter perception and driving the electoral agenda. The platforms are not merely used to present information, but actively influence how candidates are evaluated by the public. This trend suggests a significant shift in campaign strategies, with a greater emphasis on online engagement. The competition demonstrates how crucial social media has become in conditioning electoral disputes. This article, originally published by La Silla Vacía, focuses on this evolving dynamic in the Colombian political landscape.