With Colombia’s national football team advancing in the Copa América tournament, presidential candidate Iván Cepeda’s campaign attempted a last-minute strategy to capitalize on national fervor. Facing a challenging electoral landscape, Cepeda’s team sought to associate his campaign with the positive energy surrounding the team’s success. This move represents a desperate attempt to boost support in the final hours before the election. The article, published by La Silla Vacía, highlights the unusual tactic employed by the campaign. It suggests a recognition of the powerful emotional connection Colombians have with their national football team. The campaign’s reliance on this strategy underscores the competitive nature of the election and the search for any advantage.