Vietnamese coffee prices unexpectedly rose this week by approximately 4,500 dong, reaching 90,000 dong per kilogram after nearly three months. This increase follows a 9% jump in global coffee prices. The surge is particularly notable as Brazil, a major coffee producer, is currently in its harvest season, typically associated with increased supply and potentially lower prices. Analysts suggest the global price increase is driving the domestic Vietnamese market despite the Brazilian harvest. The unexpected price hike impacts both farmers and consumers within Vietnam’s coffee industry. Further investigation is needed to determine the specific factors contributing to the global price surge amid Brazil’s production.