Indonesian financial information firm, CRIF Lembaga Informasi Keuangan (CLIK), has launched CLIK Propensity Score, a new data analytics solution. This tool utilizes data to predict which customers are most likely to apply for credit within the next three months. The system aims to provide banks with more accurate decision-making capabilities regarding loan applications and risk assessment. By identifying potential borrowers, banks can proactively tailor financial products and marketing efforts. CLIK Propensity Score is designed to improve efficiency and reduce uncertainty in the lending process. This innovation positions CLIK as a key player in advancing financial technology within Indonesia's banking sector. The new solution focuses on enhancing credit scoring accuracy and supporting responsible lending practices.