CJ Wellcare, a South Korean health functional food company, announced the rapid sell-out of its new probiotic product, “ThreeFit Probiotic Diet,” during its initial home shopping broadcast on November 2nd. The “ThreeFit” line is an extension of the company’s existing “BioCore” probiotic brand. The product is marketed as a dietary aid utilizing probiotic technology. Demand significantly exceeded expectations, leading to a complete stock depletion during the live broadcast. CJ Wellcare attributes the success to growing consumer interest in gut health and weight management solutions. The company plans to address the high demand with increased production and future broadcasts. This launch highlights a trend toward functional foods targeting specific health benefits in the Korean market.