The Communist Party secretary of Jilin province, Huang Qiang, met with digital content creators at the Songyuan Coffee Shop in Changchun on Wednesday in an unusual move. The meeting aimed to encourage the influencers to promote “mainstream values and spread positive energy” through their online platforms. This initiative signals a focused effort by the Party to engage with and potentially influence online discourse. Huang and the content creators exchanged views during the meeting, according to a local government statement, though details of the discussion were not immediately released. The choice of a coffee shop as a venue suggests an attempt to appear approachable and modern. This outreach reflects a broader trend of Chinese authorities seeking to harness the power of social media for ideological purposes within Jilin province and beyond. The event highlights the increasing importance of content creators in shaping public opinion in China.