Chinese livestreaming influencer Chen Ziyi, who went by the online name Yingying, passed away on August 17th at the age of 24. Prior to her death, Yingying shared a video from a hospital bed, revealing she was suffering from dangerously low potassium levels. She attributed her condition to her profession, which involved participating in extreme eating challenges to boost sales during livestreams. Yingying also disclosed a history of self-induced vomiting as part of her routine. Her death has sparked concerns regarding the pressures and health risks associated with the growing trend of online eating broadcasts in China. The case highlights the potentially fatal consequences of prioritizing online engagement over personal well-being. This incident originated in China and gained attention through international reporting by Khaosod English.