China’s market regulator has proposed new rules to govern pricing practices within the food delivery sector. The State Administration for Market Regulation (SAMR) cited concerns over “irrational competition” and aggressive price wars between major delivery platforms. The proposed regulations aim to address the practice of substantial subsidies used to undercut competitors and gain market share. SAMR has not yet specified the exact details of the rules, but the move signals increased scrutiny of the industry. This action reflects a broader trend of Chinese authorities tightening control over tech companies and promoting fairer competition. The draft rules are currently open for public comment before finalization and implementation. These changes could significantly impact the business models of leading food delivery services in China.