Chinese regulators have summoned Pinduoduo and JD.com, two of the country’s leading e-commerce platforms, to address concerns regarding deceptive advertising. This action is part of a broader campaign by Beijing to curb aggressive competition, often described as “involution-style,” within key sectors of the Chinese economy. The crackdown extends beyond e-commerce, also impacting food delivery and electric vehicle industries. Authorities are focused on preventing unfair market practices and protecting consumer rights. This move signals increased scrutiny of large tech companies and their marketing strategies. The government aims to foster a more sustainable and regulated competitive landscape. Further details regarding specific advertising violations have not yet been released, but the summons indicate a serious investigation is underway.