China is observing the 90th anniversary of the end of the Long March with a nationwide campaign encompassing exhibitions, guided tours, and film/television projects. The ruling Communist Party aims to inspire national unity and dedication to its future goals through commemorating this historical event. Activities are currently underway leading up to the October 22 anniversary, focusing on promoting the history and the “spirit” of the Long March. The Long March itself was a pivotal retreat undertaken by the Red Army between 1934 and 1936. It was a strategic move to escape pursuing Kuomintang forces, also known as Nationalist forces. The anniversary serves as a key opportunity for the Party to reinforce its ideology and rally public support. This commemoration emphasizes the importance of the Long March within the national narrative.