Chilean authorities are sanctioning social media influencers for promoting an online casino that does not possess the necessary operating licenses. The investigation, led by CIPER Chile, revealed a widespread advertising campaign featuring prominent personalities endorsing the illicit platform. The Superintendency of Gambling Control (Superintendencia de Casinos de Juego) is taking action against both the influencers and the company behind the casino. Penalties include fines and potential legal repercussions for misleading consumers. This case highlights the increasing need for regulation of influencer marketing, particularly regarding potentially harmful or illegal products. The crackdown aims to protect the public from fraudulent schemes and ensure compliance with national gaming laws. This represents a significant step towards greater accountability within Chile’s digital advertising landscape.

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