Banks in Greece are preparing to support a new savings initiative for children, offering enhanced interest rates and reduced fees. This move aims to attract a new market of potentially tens of thousands of long-term investment accounts. Banks view this as an opportunity to foster financial literacy from a young age and secure future investments. The increased interest rates are designed to incentivize saving among children and families. Lower fees will make these accounts more accessible. This initiative signals a strategic push by Greek banks to cultivate long-term customer relationships and expand their investment portfolio. The “κουμπαράς” (piggy bank) concept is being modernized with banking sector support.