The sixth Cham Ethnic Culture Festival will be held from June 26-28 in Khánh Hòa province, Vietnam. This year’s festival, themed “Preserving and Promoting the Identity of Cham Ethnic Culture in the New Era,” will bring together artists and artisans from seven Vietnamese provinces. The event aims to celebrate and safeguard the unique cultural heritage of the Cham ethnic group. Activities will focus on showcasing traditional arts, crafts, music, and customs. Organizers anticipate significant participation from both performers and attendees. The festival seeks to foster cultural exchange and strengthen the community’s connection to its roots, while also promoting tourism to the region. It represents a concerted effort to maintain Cham cultural identity in a rapidly changing world.