Actress Cate Blanchett has launched a free online registry developed by RSL Media aimed at protecting individuals from the unauthorized use of their likeness by artificial intelligence. The registry allows people to formally record their consent – or lack thereof – regarding the use of their name, face, and voice by AI services. This initiative addresses growing concerns about deepfakes and the potential for misuse of personal data in the rapidly evolving landscape of artificial intelligence. Individuals can register online to assert control over their digital identity and prevent AI from replicating them without permission. RSL Media intends the registry to serve as a tool for individuals to proactively safeguard themselves against AI-driven exploitation. The platform is available to anyone seeking to protect their personal data in the age of AI.