Capri-Sun’s attempt to reinstate plastic straws following customer demand has failed, according to the company’s CEO. The beverage manufacturer launched a petition seeking one million signatures from customers advocating for the return of plastic straws, but garnered support from less than 20% of that goal. The CEO has publicly acknowledged the petition as “poorly done” in light of the limited participation. This initiative followed a shift to strawless lids due to environmental concerns and consumer preference for sustainable options. The low response suggests a lack of widespread customer desire for the return of plastic straws. The company is now reassessing its approach to customer feedback and sustainability initiatives.