A farmer in Can Tho, Vietnam, is attracting visitors to his three-hectare orchard by offering free admission. Nguyễn Tuấn Khôi implemented an ecotourism model, allowing guests to experience his fruit farm without an entrance fee. This strategy has proven successful in stabilizing sales amidst fluctuating fruit prices. The farm reportedly sells over a ton of fruit daily through this approach. The initiative not only benefits the farmer’s income but also enhances the value of his produce. It is also contributing to the growth of local tourism in the region, offering a unique experience for visitors. This innovative approach provides a sustainable solution for agricultural output and regional economic development.