BYD and Denza have introduced a new Lifestyle Privilege Programme for select customers, beginning August 31st. This initiative aims to enhance the ownership experience beyond the vehicle itself, offering exclusive benefits. The program grants access to perks and discounts at 88 popular brands, spanning diverse sectors like fashion, food and beverage, and entertainment. Participating brands include well-known names such as Adidas, KFC, and the local streaming service, mewatch. The Lifestyle Privilege Programme is designed to foster customer loyalty and further integrate the BYD and Denza brands into customers’ daily lives. Details on eligibility and specific benefits are available to participating customers. This move reflects a broader industry trend of automakers expanding beyond vehicle sales to cultivate ongoing relationships with their clientele.