Busan City will host the 2026 Busan One Asia Festival (BOF), a large-scale global music event, on October 28th and 29th. The festival aims to capitalize on the continued popularity of K-pop, particularly as the boy band BTS currently observes a hiatus. A significant number of K-pop artists are scheduled to perform at the event, which is positioned as Asia’s largest integrated music festival. Organizers hope the BOF will attract both domestic and international audiences. The festival will showcase a variety of musical genres and cultural experiences. Further details regarding the full artist lineup and event schedule are expected to be released closer to the event date. The city anticipates a positive economic impact from the festival’s tourism boost.