RM, the leader of the globally renowned K-pop group BTS, has been appointed as the first-ever global ambassador for the National Museum of Korea. The museum anticipates that RM’s influence will significantly contribute to the international promotion of South Korea’s rich cultural heritage. This appointment marks a strategic move by the museum to leverage the widespread popularity of K-pop and its stars to reach a broader audience. RM is expected to participate in various promotional activities and initiatives, raising awareness of Korean art and history worldwide. The museum believes his role will foster greater appreciation and understanding of Korean culture on a global scale. Details regarding the specifics of RM’s duties and the duration of his ambassadorship have not yet been fully disclosed. This collaboration signifies a growing trend of cultural institutions partnering with popular figures to enhance their outreach efforts.