A large-scale livestream event, initiated to support Thuy’s dream, saw significant participation from numerous fashion brands on June 14th. Several menswear brands, including OWEN, May 10, and 5S Fashion, featured their high-end products during the broadcast. The event, which continued to gain momentum as of 7 PM, marks the first time many of these brands have participated in a “mega livestream.” The livestream’s primary purpose is to raise support for an individual named Thuy, though details of her “dream” were not specified in the report. The event demonstrates a growing trend of brands utilizing livestreaming as a platform for both sales and social responsibility. The participation of established brands indicates the increasing popularity and potential of this marketing approach in Vietnam.