A 12-year-old boy in Singapore has become a viral sensation after a video of him promoting his mother’s mee hoon kueh stall circulated widely online. Royce Soh initially agreed to help with marketing in exchange for funds to buy Pokemon cards. His enthusiastic and relatable promotion unexpectedly drew significant attention to the family business. The stall has since experienced a surge in customers, with many eager to support the business and meet the young promoter. Soh’s mother reports long queues and increased sales as a direct result of his efforts. The story highlights the power of organic social media marketing and the positive impact a child’s initiative can have on a family enterprise.