A billboard campaign launched in New York City by Bosnia’s Republika Srpska aims to present a curated version of the Bosnian War’s history. The campaign coincides with the anniversary of the Srebrenica genocide, a key event in the conflict. Critics argue the billboards offer a highly selective narrative, attempting to downplay or justify actions taken during the war. This effort represents the latest initiative by Republika Srpska to promote its perspective on the events. The campaign signals a continuation of historical revisionism concerning the complex and often brutal period. It raises concerns about the potential impact on understanding the war and its legacy, particularly among international audiences. The initiative seeks to rewrite the past and is viewed as intentionally timed to coincide with the memorial of the Srebrenica genocide.