Pop Mart is strategically evolving its business model to move beyond the initial success of blind boxes. The company is now focused on building long-term global franchises centered around its diverse cast of characters. A primary goal of this shift is to reduce the brand's heavy reliance on its breakout star, Labubu. To achieve this, the toy giant is expanding its ecosystem into new ventures, including the development of theme parks. This diversification aims to create a more sustainable and multifaceted brand presence worldwide. By broadening its intellectual property reach, Pop Mart seeks to secure lasting international growth.