Ben & Jerry’s Israel has released a new ice cream flavor, “Milk and Honey,” as a tribute to communities in southern Israel impacted by the October 7th attacks. The flavor is made with ingredients sourced from those same affected regions, aiming to support local agriculture and demonstrate solidarity. This launch follows a period of controversy surrounding calls for a boycott of the company due to its political stances. The new flavor is presented as a celebration of Israeli resilience in the face of adversity. Ben & Jerry’s Israel operates as a separate entity from its parent company, which previously announced it would end sales in Israeli-occupied Palestinian territories. The company states the new flavor is intended to offer a positive message and contribute to the recovery of the impacted areas. It represents a deliberate effort to highlight local producers and foster community spirit.