Colombian eyewear retailer Ben & Frank plans to expand its national presence with six new store openings by 2026. The company intends to reinforce its operations in key cities where it is already established. These cities include Bogotá, Medellín, Barranquilla, and Cartagena, suggesting a strategy of deepening market penetration rather than entering entirely new regions. The expansion aims to cater to growing demand for the brand’s products within these urban centers. No specific investment figures were disclosed, but the move signals confidence in the Colombian economy and the company’s growth trajectory. Ben & Frank currently operates on a model combining online sales with physical retail locations. This expansion will likely create new employment opportunities in the selected cities.